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[TGEF] “Mad Men” to "Math Men" - Publicis Omnicom 합병

Assuming the deal is allowed, it is likely to intensify the ad industry’s consolidation. Last year Dentsu, a Japanese advertising firm, bought Aegis Group for $4.8 billion. WPP, not used to second place, may seek to regain the top spot by making acquisitions. Its boss, Martin Sorrell, said further big mergers in the industry were “inevitable”. However much the traditional agency groups bulk them..
어제까지의 세계/커뮤니케이션 & 미디어 2013. 8. 21. 18:04
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